German Footwear Brand With
100 Million Customers Shifts Production From China To India.
As global companies look
towards shifting their production from China, German footwear brand Casa Everz
Gmbh is the latest to shift its production to India
As more and more global
companies look towards shifting their production from China, German footwear
brand Casa Everz Gmbh is the latest to shift its entire production from China
to India. Casa Everz Gmbh, the owner of healthy footwear brand Von Wellx, has
decided to set up its production at Agra in Uttar Pradesh in collaboration with
Iatric Industries Pvt Ltd. This comes shortly after Uttar Pradesh Government
held a webinar with international companies in an attempt to persuade them to
invest in the country.
The UP government in a
collaboration with the US-India Strategic Partnership Forum had held a webinar
last month seeking to attract the investors to India. Many companies
participated in the webinar, including Adobe, Boston Scientific Master Cards,
and UPS.
"We are very happy to see
that investment from Casa Everz Gmbh, which will be giving employment to so
many people, is coming to India from China and especially to Uttar
Pradesh," said state Minister for Micro, Small and Medium Enterprises
(MSMEs) Uday Bahan Singh.
Mr. Ashish Jain, Director
and CEO of Iatric Industries, said the collaboration will help create over
10,000 direct and indirect jobs"
.
Von Wellx is a pioneer of
healthy footwear with benefits like relieving feet, knees and back pain,
protection of joints and muscles against shocks, and correct posture. The brand
is sold in over 80 countries and has over 100 million customers across the
globe. Von Wellx was launched into India only last year and is available in
over 500 top retail locations and online.
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